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We are a home grown and family owned brand that aims to keep ancient traditions alive and accessible by Simplifying Rituals.


Natural very pleasant scent. Tried many types of agarbatti but this is no match. Very happy with the product.

"Sandalwood Agarbatti"

Prabha Chamoli

Having used various other similar products, this is the best due to the wick being thick & burns through for good 30 mins as mentioned in description. Ghee quality also excellent.

"30 Min Ghee Diya"

Sanjiv jain

I like the fragrance for which now I got fully satisfied after buying so many different agarbattis. Really it's worthy to buy.
"Golden Champa Agarbatti"

Karishma Zade

The fragrance of kumkum is nice. No artificial color added 100% natural product

"Pure Kumkum"


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Blog posts

  • Significance of Diyas
    December 27, 2023 Swaha Team

    Significance of Diyas

    The Radiant Significance of Diyas: Illuminating Culture, Spirituality, and Tradition   In the heart of Indian culture, the humble Diya holds a place of deep significance that extends far beyond its role as a source of light. Beyond its practical...

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  • 6 Reasons To Celebrate  Vijayadashmi
    October 17, 2018 Swaha Team

    6 Reasons To Celebrate Vijayadashmi

    The Vijayadashmi is a cultural festival of victory of good over evil. The festival is celebrated as per the Hindu calendar in the month of Ashwin, which mostly falls on the month of September or October. 
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  • 30 Awesome Rangoli Designs for Diwali
    October 4, 2018 Shilpa Doshi

    30 Awesome Rangoli Designs for Diwali

    Rangoli, an art form originating in the Indian subcontinent and of particular in Hinduism, is an art form in which patterns are made on the floor using colors, colored rice, pulses powder and even flowers. Rangolis are specially made during...

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